Thursday 6 December 2012

E20 questions

What representations of young people can be found in E20? This should be an extended answer with textual analysis and examples from what you have watched.
Representation of young people within the E20 show is to a great extent negative. For example how we have the opening of E20, where first of all we see the word E20 written in red almost like blood which connotes death and negativity etc, and then we have E20 written right next to the normal EastEnders title which shows the contrasts between two societies and two generations, relating to Said's theory of them vs us as how its the young people vs the older generations and their views. Furthermore another point to show the negative representation is the opening scene of episode 1 for season 3 we how a mother is chucking her half clothed daughter out of the house, which not only is a negative representation of young people, as they are shown to be lazy and good for nothing. But the scene also reflects negative representations of women and also black people as how with the whole idea of single parenting and the daughter being sexually objectificied. in addition you can also argue how the show reflects Gramscis theory of hegemony as how we see the young people from a working class are which can show how the media etc is owned by the middle class and are hence negatively representing working class so audiences accept this and the middle class can carry on their ruling as society will accept this as a norm for example how there's a shot of a young girl being arrested by the police.

Why might producers and audiences be more interested in negative stereotypes of young people?
- concept of hegemony- People see it as normal due to the moral panic
-current problem- people want to watch it more
-preffered and oppisitonal views- debates are sparked

What other examples of representations of young people can you find from British television? Can you think of any positive or unexpected representations of young people?
- positive- Young apprentice- Shows young people as aspirational and hard-working
-negative- Some girls 





Wednesday 5 December 2012

Leveson inquiry

http://www.dailyrecord.co.uk/news/politics/david-cameron-agrees-to-draft-leveson-1466482
http://www.guardian.co.uk/media/2012/dec/04/leveson-report-editors-regulation-no-10-meeting

Summary 
After many debates over whether the press should be regulated or not, it finally came to a decision that there should be some regulations on the press media after the leveson inquiry controversy.

My opinion 
in my opinion putting regulations on print media won't make a huge difference. As one side we can talk about how E-media is the current media platform and is the most used so if people are worried that their voice or the truth will be edited, social networking and e-media platforms are there for audiences to speak about what they feel is right. However to some extent we can say hegemony will take place as the ruling class will dominate the media, but then again with the uses and gratification theory we can say how audiences can decline and accept what they like n what they don't.

Sunday 2 December 2012

Kidulthood Questions

What representation of young people in London do we see in the opening of Kidulthood? 
-in Kidulthood opening scene we see negative representations of young people. Such as they are being represented as stupid and violent etc. As how in the opening scene we see how a girl is beaten up in the class room and a another young boy working on a gun. This relates to social realism as how the movie is based on a school which is in west London  where shown to have majority working class families living there, it reflects the gritty life style and to get that sense of realism, we see the characters wearing uniform and going to class. Also we can see a sense of post modernist society as how within the high school opening scene there are different types of groups reflecting how society has different types of groups and have their clashes. 

Is it a fair representation?
According to a teenagers perspective it isn't a fair representation as the opening scene really reflects a negative representation of young people. As we see how violent and crazy young people, this can relate to Gramscis theory as we can say the media is controlled by the middle class and how the characters in the movie are working class we can say how the middle class want us to accept this negative reality of the working class. Furthermore also how news channels etc really emphasises on teen crimes older people and working class might think this is a fair representation due to how media institutions has injected this negative image (hypodermic needle) hence them thinking this is a fair representation.

Is it a good example of verisimilitude (think of realism or being true-to-life)?
to some extent we can say it does show a good example of verisimilitude as how the opening scene shows the atmosphere of a high school for example the students wearing uniform and going to class etc. However arguably we can say that it doesn't show a good example of realism as how some people might be able to relate to the situations other people can't showing a generalised image of teenagers, which isn't a good sense of realism. 

Has a process of mediation taken place with the film makers concentrating on one aspect of youth culture?
the process of mediation has taken place, as how the opening scene shows all these different negative interactions between teenagers and has put it in the opening. Furthermore with the use of editing and also camera shots for example low angle shots shows how certain people were shown to be more dominating then others. As how the we are watching and accepting the culture of youth as how the writer director is showing us, which isn't the actual truth its just the directors version of the truth. As overall not all west London youth culture is like this, however we are only seeing one side of it. 

Monday 26 November 2012

London riots essay


A negative representation is better than no representation at all. Discuss this statement with reference to the group or place you have studied
A representation provides a model of how we see social groups, genders, individuals and aspects of the world we all inhabit. They are ideological in that they are constructed within a framework of values and beliefs. Representations are therefore mediated and reflect the value systems of their sources; no representation is never real only a version of the real. However when it comes to the case study we have being study which is young people’s representation within the media. No representation looks better than a negative representation. As for example after the riots the young people have had huge negative representation which not only changed their image within the media but also changed their image within the audience, hence creating a moral panic. As how within print, moving image and e-media there has been huge debates over the representation of young people within the riots and how the media represented them as for example news reports within the BBC showed images of young people breaking shops, being violent and just mindless people which injected (hypodermic needle) this negative image of young people as how with all the young people wearing  hoodies they made a huge generalized image of them and stripped all other identities that could be associated with a person for example background class etc. Which goes back to the point that no representation is better as then each young person from different classes, background’s etc. can build and define their own image/representation and not having audiences and the media reflecting a generalized image of the generation.

Within print media the representation of young people during the riots, was hugely negative. As within the articles they had similar images, where we either saw the young people having their face covered with hoodies stripping them of their identity. For example within the guardian article “trouble in the hood” where all the images had young people with hoodies making them all look the same, which resulted in the moral panic of how people in society had this fear of people wearing hoodies and had this generalised image of all young people being violent. Furthermore the play of words in which “trouble in the hood” not all made reference to hoodies but also gave this idea of these people being working class as the term “hood” is often used by working class youths. Which again not only negatively represents young people but now also targets the working class as another example is the daily mail where in the article “supermarket sweep” they made reference to the idea how the working class are actually taking advantage of the whole situation as at first the riots started in order to take stand on Mark Duggans death, however later the whole thing spiraled into this violent, stealing atmosphere. Where the article “supermarket sweep” really reflected how the working class youths are just these greedy individuals who are envious towards the middle class and are hence revolting by stealing. In this situation Gramsci’s theory can be used as how all these media institutions are owned by the middle class, arguably we can say that the middle class are using all these articles as an excuse to really penalize the working class so they can reinforce their power (hegemony) and reinforce their values upon society. Which then brings up the debate as whether it was the working class just revolting on the basis of the economic crisis and all the other welfare cuts or whether the media has just “mediated” and exaggerated the whole story as the riots took place during august which is known as “silly season” as during this time of year news is known to be slow therefore this big event could have been just taken and blown out of proportion. Relating it back to the question this negative representation was definitely not good as later other media institution fed on this image of young people and followed on to make movies and other moving image pieces of work which reinforced this negative representation, just increasing the moral panic.

Furthermore not only were classes being involved in this issue, but also race and ethnicity was used. Such as the article the evening standard “the broom army” where in this article they were talking about how after the riots a group of people gathered and cleaned up the town. However the image within the article only showed a group of white people, which just reinforced the idea of binary opposition as how in the article for the Daily mail we see this huge image of the authorities arresting a black man. This showed the idea of the white people being the heroes and the black people being the villains which shows how institutions didn't just represent the young people negatively but also the working class and ethnicities.

In addition movies and other television programs also helped in reinforcing the negative representations of the youth. For example movies like attack the block where we have the stereotypical young male black character that comes from a broken home who lives in a council estate and is violent etc. And then later in the movie he is the hero that kills the aliens but lastly is arrested for the damages he caused which shows how it’s a fight against society and the youth (Said’s them and us). And how even though the youth are trying to break their negative representation society will just keep reinforcing the label. Resulting in the youth behaving in the way they are expected. This shows that no representation is better as if the youth didn't have that negative representation, they wouldn't behave in the way they are expected.

In conclusion no representation is better than a negative representation. However with the media being involved no representation is unlikely to be there, as each group or individual will be stereotyped/ represented in a certain way by the media. Furthermore as also programs, movies etc are written and directed by certain people their view on the individuals will be shown in the piece work they are directing/writing, showing that how the representation they portray the audience will view. As especially the news as that are only source of information we are more likely to intake what they say hence the view of young people. Showing that no representation of nay group is unlikely and is better. 

Friday 23 November 2012

AC/DC finally release albums on iTunes

Article 

Summary
AC/DC have become the latest rock giants to give in to Apple and make their back catalogue available through iTunes. However previously the band refused to put their albums up on, as they said "For us it's the best way. We are a band who started off with albums and that's how we've always been. We always were a band that if you heard something on the radio, well, that's only three minutes. Usually the best tracks were on the albums.". However later when the band decided to sell their albums on iTunes no statement was given as to why there was change of heart.

My opinion 
at the moment AC/DC songs are in the top 10 in iTunes USA store. Which shows that people are still buying songs online and the fact AC/DC took the decision to release their songs on iTunes it was a good idea as now the current generation can listen and buy their music, which increases sales and also silver surfers will be able to buy the album. 

News Night

Keywords    Syonym1    Syonym2      Syonym3
Females       Girls          Femininity     feminists 

News night

Articles 


Summary

Lord McAlpine was mistakenly implicated by Newsnight's November 2 broadcast in a paedophile ring that targeted children at the care home in Wrexham. However after all the allegations ITV and Phillip Schofield apologise unreservedly to Lord McAlpine, have agreed the terms of a statement to be made in open court, and have agreed to pay him damages of £125,000 and his legal costs.

Opinion 
first of all news night being such a well known show should have been more accurate with their information. As audiences depend on news channels to shows like this to give them information and also people being active on social networking it takes minutes for a news to go global and for everyone to discuss about it. So just presenting their information without knowing whether its reliable or not was a big mistake of theirs.

Sunday 18 November 2012

Case study: Young people in London

A negative representation is better than no representation at all. Discuss this statement with reference to the group or place you have studied

-considering the young people case study no representation is better then negative representation.

-London riots- totally negative representation of young people- which lead to a generalisation of all young people.

- which lead to TV programmes and movies showing negative representations of young people- resulting in hypodermic needle and institutions injecting a negative values of young people and audiences accepting also leading to the general public stereotyping young people in daily lives

-news values- over exaggerating certain things that are related to young people(due to silly season)- creating a moral panic

- no representation is better- as it enables the youth to represent themselves the way they like for example speaking about certain issues or fighting for what's right.and helps to build their own image within the public eye. and how each individual can have their own image instead of all being stereotyped in a negative way. 

Friday 16 November 2012

Wu Lyf Sexist car advert article

Article 


Summary 
Wu Lyf (World unite Lucifer youth foundation) a indie rock band has accused Toyota of using their songs without their permission for a "sexist sports car advert". As the band felt it was giving a bad representation of them as they commented saying "we too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'. the advert shows,Various men are shown driving home with a Toyota GT86 and explaining to their partners that they have just bought a new car. The women all become upset, sometimes hysterical. 

Opinion 
This represents retro sexism as how modern institution's and adverts show sexist images of a certain gender but in a more modern atmosphere. Furthermore arguably the institution can say how they want this car to appeal to a certain gender hence the men can identify with the character and brand. Also this goes against the idea of "liberal pluralism"  as how these images are stereotypical and represent a more historic view. 

Thursday 8 November 2012

LR: Feminist essay


To what extent do you agree with Judith Butler's theory that gender roles are socially constructed? Use examples from the media in your response.
Judith Butler talks about how traditional feminists are wrong to divide society into men and women gender behaviours  as they are not biologically. She argues that that dividing society like that is just reinforcing the differences between two genders. And that actually gender roles are performances and behaviour that is socially constructed. Where to some extent I do agree that gender roles are socially constructed, as traditionally women are “expected” to be caring nurturing etc. And men are supposed to be the breadwinners and strong etc.  Even though i'm aware that in society today we have women opening their own businesses and earning more than their husbands and men are men are apparently helping out more in the domestic side of the relationship.  The statistics are not that promising and just reinforces the point on how Judiths Butlers point, on gender roles being socially constructed. 

Examples and ideas that show Judith Butler’s theory on gender roles being socially constructed are advertisements for boys and girls.  As a big example could be “Lego” as how over the years Lego’s advertising campaign aimed at certain audiences have changed. Such as at the beginning it was aimed at families, then it was aimed at boys and girls and finally just boys. However, recently Lego have released a new product range just for girls. And surprisingly it’s all about pink and fashion. Whereas the boys product range, actually encourages skills such as competition, creativity and independence to build and control their own world. But in the girls products it’s all about fashion, cooking and if there’s a problem in the city that’s right you call the boys to help. This shows a clear point on how the same toys can be advertised differently to the genders and represents different skills. As boys are encouraged to be the leaders the girls are supposed to take a step back and let the boys save them. This reinforces the traditional roles of men being the bread winners and women being the house wives, showing how gender roles are socially constructed.  As not only Lego toys but other toy advertisements such as superhero toys, power ranger toys or any other building toy. Which actively encourages them to fight and be aggressive whereas the girl toys are more about child rearing and domestic work. This could relate to uses and gratification theory as children who are younger than 12-13 would find it hard to use the media to their liking and during the secondary socialization use the media as an identification process, as in the adverts for boys the main protagonist in the advert is a boy, where other boys in the audience would identify with that wanting to buy that product and behave in that dominating where, same for the girl.

Another point that shows gender roles are socially structured, are in movies. As Hollywood is the biggest institution in producing movies and due to Americanization their construction of the gender roles have a big effect on society as that’s society’s main media consumption. An example could be Sweet home Alabama where in the first opening scene the 2 kids have highly stereotypes gender roles such as the boy protecting the girl and the girl talking about their marriage, showing the stereotypical roles of the brave man and timid woman. This has an effect on the audience as with uses and gratifications audiences will be able to identify with their gender role and due to hypodermic needle the traditional gender roles will inject into their mind. Leading, to them behaving in that way.

However in argument you can say gender roles are not socially constructed, as traditional gender roles make the woman a caring, nurturing housewife and the husband the breadwinner and a strong individual. However in society today women are becoming the breadwinners and are taking the role of the independent women. As how McRobbie a cultural theorist analyzed magazines aimed at women and teen girls in 80/90’s, where she found over that the connotations and messages of these magazines had changed and they reflected a more empowering and independent image for women.  For example in sweet home Alabama Reese Witherspoon is shown to be a working woman in New York City, she is shown to the boss rather than the employee of a male boss. This shows how the roles are not socially constructed as she’s the boss. This affects the audience as for psycho graphics aspirers within the female gender will aspire to be like the empowering female, which results in them behaving that way. Another example is Sandra Bullock in “the proposal” we see how she is a strong independent female and she doesn't need a man in her life, which shows that roles aren't socially constructed as how from a young age girls “traditionally” taught to be dependent on her husband and to always think about a married life with kids.  

But in contrast even though there are some examples of how roles are not socially constructed. I strongly believe that roles are socially constructed as even in the examples I have given of the strong female individual at the end of the movie the women go back to the male protagonist and get married have a happy married life, with the female being a housewife. Reinforcing the traditional roles and teaching females that even though u defy the traditional roles, at the end you will go back to them which isn’t very encouraging.

Lastly to a great extent I agree with Judith butler, as to the exception of some example and statistics that, women are becoming more independent and going against the traditional socially constructed roles. At the end they aren't very surprising or very encouraging as society still stays patriarchal and females still follow the traditional roles. As with secondary socialization being an important aspect in a child’s life, the media play a big role in influencing how children behave from a young age. And with TV programs reinforcing stereotype of females and males institution's inject these roles (hypodermic needle) into audiences and then behave in that certain way. However arguably I do agree due to the uses and gratification theory people can use and manipulate the media for their benefit, such as using it for escapism, personal integrative needs or social needs.  Therefore, rejecting the characteristics and values (preferred and oppositional view). However I do believe that roles are socially constructed, as females and males are expected to behave in a certain way and if they don’t the audience do view them differently.  As feminists that oppose these traditional roles, are seen as crazy or rebellious e.g. radical feminist . This shows how in society accepting these roles are considered as good and the best for society.  

In conclusion to a great extent i agree with Judiths Butlers point that roles are socially constructed  as even looking through the idea of biologically, females can give birth hence they will have the roles of the mother and then be expected to behave a certain way. Which then again just reinforces the roles hence showing how biological aspects effect the roles we see of men and women. Such as the men is expected to be the instrumental role and the female the expressive roles. Where society decided how a woman/man  should behave. 

Monday 5 November 2012

Feminism Essay


To what extent do you agree with Judith Butler's theory that gender roles are socially constructed? Use examples from the media in your response.
Judith Butler talks about how traditional feminists are wrong to divide society into men and women gender behaviors, as they are not biologically. She argues that that dividing society like that is just reinforcing the differences between two genders. And that actually gender roles are performances and behavior that is socially constructed. Where to some extent I do agree that gender roles are socially constructed, as traditionally women are “expected” to be caring nurturing etc. And men are supposed to be the breadwinners and strong etc. However in society today we have women opening their own businesses and earning more than their husbands and men are men are apparently helping out more in the domestic side of the relationship. This shows men and women are not born with these characteristics but they are socially constructed.

Examples and ideas that show Judith Butler’s theory on gender roles being socially constructed are advertisements for boys and girls.  As a big example could be “Lego” as how over the years Lego’s advertising campaign aimed at certain audiences have changed. Such as at the beginning it was aimed at families, then it was aimed at boys and girls and finally just boys. However, recently Lego have released a new product range just for girls. And surprisingly it’s all about pink and fashion. Whereas the boys product range, actually encourages skills such as competition, creativity and independence to build and control their own world. But in the girls products it’s all about fashion, cooking and if there’s a problem in the city that’s right you call the boys to help. This shows a clear point on how the same toys can be advertised differently to the genders and represents different skills. As boys are encouraged to be the leaders the girls are supposed to take a step back and let the boys save them. This reinforces the traditional roles of men being the bread winners and women being the house wives, showing how gender roles are socially constructed.  As not only Lego toys but other toy advertisements such as superhero toys, power ranger toys or any other building toy. Which actively encourages them to fight and be aggressive whereas the girl toys are more about child rearing and domestic work. This could relate to uses and gratification theory as children who are younger than 12-13 would find it hard to use the media to their liking and during the secondary socialization use the media as an identification process, as in the adverts for boys the main protagonist in the advert is a boy, where other boys in the audience would identify with that wanting to buy that product and behave in that dominating where, same for the girl.

Another point that shows gender roles are socially structured, are in movies. As Hollywood is the biggest institution in producing movies and due to Americanization their construction of the gender roles have a big effect on society as that’s society’s main media consumption. An example could be Sweet home Alabama where in the first opening scene the 2 kids have highly stereotypes gender roles such as the boy protecting the girl and the girl talking about their marriage, showing the stereotypical roles of the brave man and timid woman. This has an effect on the audience as with uses and gratifications audiences will be able to identify with their gender role and due to hypodermic needle the traditional gender roles will inject into their mind. Leading, to them behaving in that way.

However in argument you can say gender roles are not socially constructed, as traditional gender roles make the woman a caring, nurturing housewife and the husband the breadwinner and a strong individual. However in society today women are becoming the breadwinners and are taking the role of the independent women. As how McRobbie a cultural theorist analyzed magazines aimed at women and teen girls in 80/90’s, where she found over that the connotations and messages of these magazines had changed and they reflected a more empowering and independent image for women.  For example in sweet home Alabama Reese Witherspoon is shown to be a working woman in New York City, she is shown to the boss rather than the employee of a male boss. This shows how the roles are not socially constructed as she’s the boss. This affects the audience as for psycho graphics aspirers within the female gender will aspire to be like the empowering female, which results in them behaving that way. Another example is Sandra Bullock in “the proposal” we see how she is a strong independent female and she doesn't need a man in her life, which shows that roles aren't socially constructed as how from a young age girls “traditionally” taught to be dependent on her husband and to always think about a married life with kids.  

But in contrast even though there are some examples of how roles are not socially constructed. I strongly believe that roles are socially constructed as even in the examples I have given of the strong female individual at the end of the movie the women go back to the male protagonist and get married have a happy married life, with the female being a housewife. Reinforcing the traditional roles and teaching females that even though u defy the traditional roles, at the end you will go back to them which isn’t very encouraging.

So in conclusion to a great extent I agree with Judith butler, as to the exception of some example and statistics that, women are becoming more independent and going against the traditional socially constructed roles. At the end they aren't very surprising or very encouraging as society still stays patriarchal and females still follow the traditional roles. As with secondary socialization being an important aspect in a child’s life, the media play a big role in influencing how children behave from a young age. And with TV programs reinforcing stereotype of females and males audiences inject these roles (hypodermic needle) and then behave in that certain way. However arguably I do agree due to the uses and gratification theory people can use and manipulate the media for their benefit, such as using it for escapism, personal integrative needs or social needs.  Therefore, rejecting the characteristics and values (preferred and oppositional view). However I do believe that roles are socially constructed, as females and males are expected to behave in a certain way and if they don’t the audience do view them differently.  As feminists that oppose these traditional roles, are seen as crazy or rebellious e.g. radical feminist . This shows how in society accepting these roles are considered as good and the best for society.  

Wednesday 31 October 2012

Post colonial theory essay


Does the British media reflect the modern, multicultural nature of British society? Refer to a variety of media texts and theories in your response?

Media texts consist of 3 main platforms. Print media for example magazines and newspaper, E-media for example social networking and websites, and lastly moving image for example music video or film etc. To some extent we can agree that after the Olympics the British media is trying to portray the “modern, multicultural nature” of British society. But then again arguably we can talk about how British movies and TV programs are highly stereotyped and tend to consist of white male protagonists and black or other ethnic groups as token characters.

We can agree at some point that the British media is reflecting modern, multicultural nature of British society. Such as the new comedy show on BBC, “Citizen Khan” which is based around a Pakistani family in Birmingham. This is a great example to show that the British media is reflecting modern, multicultural nature, as usually we tend to see British television for positive representations a white middle class nuclear family, and for a more negative representation an ethnic background family, single parent families or working class families. However with Citizen Khan we can say they are actually embracing multicultural nature of British society as the main protagonist is a Pakistani man, with a nuclear family having typical Pakistani Asian values, which shows the sense of multicultural as also in the show there a white man named “Dave” who is actually the supporting actor rather than the main protagonist. But for the show there can be oppositional and preferred reading, as a preferred reading could be how BBC ( British public broadcaster) has made a show on an ethnic minority family and with the stereotypes in the news of Islam being negative with the whole “terrorist tag”, it is nice to see a more humorous and normal side to Islam. Furthermore we can say that how Fanon talks about ethnic minorities putting the white mask on we can see Dave the white character is putting the Asian/Islamic mask on as he is a converted Muslim which shows he is trying to be more like the Asian characters. However a oppositional reading could be that the Asian characters are highly stereotypes and the gender roles are traditional, such as the stereotype of Asians loving cricket such as an episode as to where Mr khan goes to great extents of evening interrupting a memorial service in his house to just watch cricket. Furthermore the traditional gender roles such as the house wife and the husband being the breadwinner. Also relating it to Alvarado’s theory of racial representation as there is a sense of “exotic” to them as due to their life style and behaviours. Which shows that even though the British media is embracing multiculturalism it still is broadcasting them in a very stereotypical way.

Another example of British Media embracing British society’s modern and multicultural values is, the opening ceremony of the Olympics. As the Olympic ceremony celebrated different cultures and values and most importantly celebrated Britishness. As the best example is when we see the middle class families daughter is going out to party. Where the part which shows the sense of multiculturalism is how we see a white mother and black father in a middle class household showing how in British media we see the stereotype of black single parent families and white middle class families, where here they countertype and have a white and black  nuclear family in a middle class lifestyle. Furthermore this can relate to uses and gratifications as how some mixed race families will be able to identify with the life style and in psychographics self-actualisers as the footage really emphasis family values, where people who really see families and relationships important might be able to relate to this the most. Furthermore in the performance we see how multiculturalism is celebrated by music as how different culture of music is bought together and people celebrate for example the Indian music, current music etc. Which shows how everyone has come together to celebrate. However there can be oppositional views to the footage as arguably we can say the mixed race kids are putting a “white mask on” fanon theory, as relating it to THESP and post-colonial many African countries were under the British empire, which can show that instead of celebrating their own culture they are celebrating British culture and values as the music is all to do with Britain and its past.  Showing that British media is celebrating multiculturalism only to show a subliminal message of how British values are dominating other cultures and that even though there is multiculturalism it is only just amplifying British values and thoughts.

Lastly there are examples that show British media doesn’t show the multiculturalism of British society, could be movies such as “four lions”. As even though the movie was a comedy and showed a humorous side of Islam, the films main narrative was about how these 4 British born Muslims want to place a bomb somewhere which shows even though it is a comedy, it is reflecting how different the culture between Islam and white British people are. Such as Said’s theory as to how the east is seen as dangerous and different as for example a scene as to when the 4 main guys are running with the bombs one of the guys comes across his white friend who is exercise and as the white man sees the guys running in an odd way he is slightly confused, which shows even though it’s in a comic way they are seen as different. Furthermore it shows how each culture has built their own group within society and don’t like to mix with each other, for example how all the guys are Muslims and build their own group and can say isolate themselves from others. Not really reflecting the multiculturalism we have in society, how cultures live together and interact with each other.

In conclusion I do believe to some extent that the British media does portray the multiculturalism of society. However the thing is it depends on which area the show/story/film is based on for example London is more of a cosmopolitan multicultural place so it would be slightly odd if the movie/show setting is in London and we don’t see other ethnicities or cultures. But however if we go more up north the areas are more white dominated so it would make sense if we don’t have as many ethnic background characters. Lastly as showing a accurate representation of the area and character is important due to uses and gratification theory as audiences will be able to relate to the characters and society. 

Wednesday 24 October 2012

Media guardian article


Article 

Summary
 Average teenager have never met a quarter of their Facebook friends according to new research. media regulators Ofcom have found that teenage girls send the most texts, sending almost 220 texts a week a third more then boys. Also they found 12-15 year olds spend 17 hours on the internet matching tv viewing for the first time. 40% of 5-15 year olds have a social networking profile where as 12 to 15 year olds have 80%. Also 80% of those teens have a average of 286 friends and 93% claim they know about internet safety. Where ofcom have found that 12-15 year olds haven't met 25% of those friends, giving a average of 72 strangers per child. they said ""Children are not just using more media, they are also adopting some forms [of it] at a very young age. There has been a 50% rise of of smartphone ownership and texting has almost doubled. 80% of parents claim that they have rules about their children's internet. 

My opinion 
it reflects the idea of how media is going more towards e-media. As how most young teenagers are using the internet reflecting how businesses/media institutions would advertise the products on the internet if they are targeting a teen audience. Furthermore it shows the effects of convergence as how people are using the smartphones more due to other apps being available on the phone. in addition it could show how people are using e-media more reflecting how other media platforms are going into decline. 

Thursday 18 October 2012

Feminism Homework

first article- Not the best example of post feminism - the article doesn't really support the fact on empowering women- such as the toys for girls/boys- Girls toys-dolls etc. reflecting Butlers ideas on roles being socially constructed as girls are told by society to be caring,nurturing etc However boys toys for example cars,lego- encourages command, competition, independent skills- different to women showing how boys are taught to be dominant and reinforcing the idea of patriarchy on society. This also shows the traditional gender roles, as men go out and work and women stay at home and look after kids this is against McRobbies idea on empowering women.

Second article- doesn't really support post feminism- As how 38% of women are writers on the front page, and also as to how men represent powerful women on front page ( not in the most appealing way) again showing the sense of patriarchy. and going against the idea of McRobbies idea on empowering women. Furthermore in the top photographed women not even one of them were a female politician or leader. This really does reflect the idea of socially constructed gender roles as how powerful women aren't really photographed, as a society this shows the  "traditional idea" on female gender roles as the magazine/ newspapers give the public what they want to see and that is a sexualised image of a female as at the end of the day newspaper/magazine is a business and needs to reach the wants of the consumer.

Guardian article

Article 

the fifty shades of grey film adaptation has hired British TV screenwriter Kelly Marcel. The author announced the "so-called" good news on twitter. Fifty shades of grey is being overseen by producers of The Social Network. saying things such as "she was the right person to augment our fifty shades of grey family". However screenwriter Bret Easton Ellis decided to go on twitter and say "Dear God." A separate tweet read: "Kelly Marcel?!? KELLY MARCEL?!? Kelly Marcel is WRITING the script for Fifty Shades of Grey?!? THIS is the movie they want to make? ARGH. 

in my opinion 
it really shows two aspects of media platforms. The first one moving image as movies and second one e-media. As how e-media gives a chance for people to speak about their views and also interact with each other creating valid debates and also sometimes informing people about certain things. However my opinion on this article is that it really shows as to how society has changed (SHEP) as how we have become so open about sex and porn etc. As it also shows that some people are okay with it others are not, reflecting clashes of ideas again bringing controversy to the story. 

Thursday 11 October 2012

Sacha Baron Cohen article

Article

Summary
Billionaire business man Cecil Chao offered a 65 million dollar (£40m) dowry to any man who can marry his lesbian daughter. He was being really serious. However Sacha Baron Cohen decided to use this as a inspiration for his next venture it will be backed up by Hollywood studio Paramount. Sacha will produce through his four by two films banner.

My opinion
it really shows as to how homosexuality is portrayed in these 2 different places and cultures. As in places such as America and England this idea of Cecil paying a man to get married to his daughter is silly in our view, as homosexuality is seen not mostly but by some people as okay, as we also find it humorous as to "Hollywood" and paramount a huge institution's backing up the idea. However whereas in Honk Kong which is a more conservative place has a total different view on it.

Wednesday 10 October 2012

feminism lesson

To what extent do you agree with Rosin's hypothesis that women are taking over modern society? Give examples in your response.

- Women are getting married later - more career oriented "These changes have reached deep into the intimate lives of couples, shifting the way men and women worldwide think about marriage, love, and sex"


- divorce rates are increasing - women are more independent "the average age of marriage for women is 32 and divorce in many Asian countries is skyrocketing"

- dual burden- women are taking over household work and outside work-"conversation. Her name was Bethenny, she told me. She was 29 and ran a daycare centre out of her house. She was also studying to get a nursing degree and raising her daughter"

-Men are unemployed more - "In the recession, three-quarters of the 7.5 million jobs lost were lost by men"- "In the recession, three-quarters of the 7.5 million jobs lost were lost by men"



Can we find examples in modern media that support Rosin's suggestion that women are taking charge? You may wish to argue the opposite - that men still dominate the media scene.
NO

-Music videos- rap videos- e.g monster-kanye west, criticised for misogyny 

-Manic pixie dream girl- E.g 500 days of summer

-smurfette principal-in tv programmes there is a higher male proportion to female in casts. E.g big bang theory, 30 rock etc.

-so many films have failed to pass the bechdel test (1) it has to have at least two women in it, 2) who talk to each other, 3) something besides a man) E.G 2012- 90 MOVIES ATM have failed this test including the dark knight, 21 jump street, the dictator etc, 

Yes

- Third wave feminism- are proud of who they are and therefore celebrate women's sexuality For example christina aguilera your body





Wednesday 3 October 2012

Mumford n Sons Album sales Article

Guardian Article

Summary

Mumford and the sons have become the fastest selling album of the year within the UK and US. This is the bands second album and has sold 159,000 copies in the first week and in the US 600,000 copies. it has also smashed spotify records with having round 8 million listens, statistics showing one in every
10th spotify (paying a certain amount of money monthly and getting unlimited music streaming) user listen to the babel track. with spotify having 15 million users. However acts like coldplay have withheld their albums from spotify as people criticised for giving labels low royalty payments compared to album sales. Glassnote records says " spotify is retraining people to buy music through streaming services"

Opinion

its a big point that goes against people who say digital sales has totally killed CD sales from stores. As from this article it shows people still do  purchase albums from stores and also people are using "legal" ways to download their music for example spotify. Also it shows spotify could be the future of music downloading as we might move on from single downloads to paying monthly and getting unlimited music streams.

Saturday 29 September 2012

Post-Colonial theory

first text...
- race and ethnicity is shown in a positive way
-Globalised- the internet, technology etc (coming together)
- as by how we see all the races come together and celebrate
- also over the time how different races have had great achievement in music E.g rizzle kicks, dizzie rascal, asian music
- also the white wife and the black husband living a good middle class life style. going against the stereotype. And how to races have come together to make a happy family
-Relating it to theory - Alvardo - Humorous-not in a comic sense but in the sense of joyful happy characters
-negative-  Frantz- black wearing white masks- want that lifestyle

Second text...
-negative representation - multicultural - staged and not true
- trying to say we don't see black father and white mother living in a middle class life style
- Frantz- that black people are aspiring or wanting to be like white people as seen in the Olympic opening
-alvardo- pited, as black people in real life don't have a middle class life style.

Sunday 23 September 2012

Media Guardian Article

Guardian Article

Summary
With the release of iPhone 5 there has been a lot of controversial view on the new Maps app. However this hasn't discouraged people into buying the new phone as nearly 1,297 people were queuing outside from 8am which beats pas records of the iPhone 4s, which had a total of 778 people queuing. Also now that apple has stopped using Google maps as one of its apps, it has now combined it new map app data with TomTom and own sources however it has had many errors. Furthermore Apple has also given a statement as to it is "working on it". However it hasn't stopped iphone 5 sales and iOS 6 downloads. in addition other issues have been such as the new sim card slot "nano-sim".


In my opinion
i believe iPhone 5 does deserve the sales and admiration that it is getting. As just because of one app they are getting all this criticisms. As there are other aspects about the phone that can be appreciated such as the length etc. And also Apple being such a well known brand it was expected that the product will get so much attention due to its well known name and also loyal customers who will buy their products.

Sunday 8 July 2012

Evaluation

Self-Evaluation
- in my video what went well was that i used the research well in the video and pretty well edited. However i could have used my own research and plus used more original content which could have put me into the L4/L3 grade. -_-
EBI-
according to me the strengths of the internet is how it has changed communication. And the way we work as its affected everything such as business with how advertising is so much easier. Music as how downloading music and also for music companies who can find talent on the internet. etc
However there are also weaknesses such as cyber bulling which has become more common then bullying in schools. Also things such as fraud, crime etc has increased.
In conclusion my opinion is that internet has more strengths then weaknesses as it has enhanced and changed the way we live our lives.






OTHER VIDEOS
-IKARS
-HARSIMRANS
-CHAND/NIEMAH
-GOVINDS





Thursday 28 June 2012

article and video

he starts of with how dependent we are on the internet and don't consider it as a luxury product. Also he speaks about how the internet is damaging our culture but we are still so dependent on it. also the long view where " that people tend to overestimate the short-term impact of new technologies — and to underestimate their long-term implications."and that everybody affected by the net is demanding an answer right now".
The web isn't the net as the web is huge and the net is bigger then we think. Disruption is a feature not a bug and how the internet is disruptive is due to the nature of the net and users, "And it's difficult to see how we could disable the network's facility for generating unpleasant surprises without also disabling the other forms of creativity it engenders"
Think ecology not economics how the web is expanding rapidly it has millions of publishers; billions of active, web-savvy, highly informed readers, listeners and viewers; innumerable communication channels, and a dizzying rate of change."
Complexity is the new reality how the internet is becoming more complex due to the participants and interactions. where the more information makes it more complex.
the network is now the computer how now "cloud computing" has changed computing as now internet can be accessed from any device. "This switch to computing as a utility rather than a service that you provide with your own equipment has profound implications for privacy, security and economic development – and public.
The web is changing how web has become web 2.0 "semantic web' in which web pages will contain enough metadata about their content to enable software to make informed judgements about their relevance and function"

Monday 18 June 2012

COVER WORK

1) he "surface" Web consists of approximately 2.5 billion documents up from 1 billion pages at the beginning of the year , with a rate of growth of 7.3 million pages per day  Estimates of the average "surface" page size vary in the range from 10 kbytes, the total amount of information on the "surface" Web varies somewhere from 25 to 50 terabytes of information [HTML-included basis]. If we want to obtain a figure for textual information, we would use a factor of 0.4 [4], which leads to an estimate of 10 to 20 terabytes of textual content. At 7.3 million new pages added every day, the rate of growth is [taking an average estimate] 0.1 terabytes of new information [HTML-included] per day.
http://www2.sims.berkeley.edu/research/projects/how-much-info/internet.html


2)http://www.internetworldstats.com/stats.htm

WORLD INTERNET USAGE AND POPULATION STATISTICS
December 31, 2011
World Regions
Population
( 2011 Est.)
Internet Users
Dec. 31, 2000
Internet Users
Latest Data
Penetration
(% Population)
Growth
2000-2011
Users %
of Table
Africa1,037,524,0584,514,400139,875,24213.5 %2,988.4 %6.2 %
Asia3,879,740,877114,304,0001,016,799,07626.2 %789.6 %44.8 %
Europe816,426,346105,096,093500,723,68661.3 %376.4 %22.1 %
Middle East216,258,8433,284,80077,020,99535.6 %2,244.8 %3.4 %
North America347,394,870108,096,800273,067,54678.6 %152.6 %12.0 %
Latin America / Carib.597,283,16518,068,919235,819,74039.5 %1,205.1 %10.4 %
Oceania / Australia35,426,9957,620,48023,927,45767.5 %214.0 %1.1 %
WORLD TOTAL6,930,055,154360,985,4922,267,233,74232.7 %528.1 %100.0 %

3)
December, 1995
16 millions
0.4 %
IDC
http://www.internetworldstats.com/emarketing.htm

NATURE OF INFORMATION
-http://www.telegraph.co.uk/technology/6207343/Ways-the-web-has-changed-the-world.html
"It's impossible to say for certain when the internet began, mainly because nobody can agree on what, precisely, the internet is. (This is only partly a philosophical question: it is also a matter of egos, since several of the people who made key contributions are anxious to claim the credit.) "
Unless you are 15 years old or younger, you have lived through the dotcom bubble and bust, the birth of Friends Reunited and Craigslist and eBay and Facebook and Twitter, blogging, the browser wars, Google Earth, filesharing controversies, the transformation of the record industry, political campaigning, activism and campaigning, the media, publishing, consumer banking, the pornography industry, travel agencies, dating and retail; and unless you're a specialist, you've probably only been following the most attention-grabbing developments
 
Communication:
"But as much as our personal lives have changed, the business world has revolutionized almost beyond recognition in the past few decades. Technology -- and we mean the advances in communication and information technology -- has changed the face and the pace of business."
For many of us, communicating with family used to mean sending letters and cards through the mail and getting no response until weeks later. We'd pass hand-written notes to friends in class.
Privacy:
A Federal Trade Commission official announced that Twitter users will be able block personal data from being shared with third-party websites.
Experts say privacy concerns may be the thorniest legislative and legal issues that lie ahead for Internet users.

Community : http://articles.cnn.com/2005-06-23/tech/evolution.main_1_netscape-browser-world-wide-web?_s=PM:TECH
http://www.workingnurse.com/articles/how-the-internet-has-changed-nursing
business:
http://briangosur.hubpages.com/hub/The-Internet-Has-Completely-Changed-The-Way-We-Do-Business
http://smallbiztrends.com/2005/06/top-five-ways-internet-has-changed.html

 
 
 
 
 
 

Thursday 14 June 2012

Internet usage

There were 52,731,209 internet users in the UK (representing 84.1% of the population) in December 2011, according to Internet World Stats. (Internet World Stats, April 2012)


UK internet users and penetration:
- 2011: 45.5 million (72.6% of population)
- 2012: 46.8 million (74.2%)


Source- New media trends