Article
Summary
Wu Lyf (World unite Lucifer youth foundation) a indie rock band has accused Toyota of using their songs without their permission for a "sexist sports car advert". As the band felt it was giving a bad representation of them as they commented saying "we too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'. the advert shows,Various men are shown driving home with a Toyota GT86 and explaining to their partners that they have just bought a new car. The women all become upset, sometimes hysterical.
Opinion
This represents retro sexism as how modern institution's and adverts show sexist images of a certain gender but in a more modern atmosphere. Furthermore arguably the institution can say how they want this car to appeal to a certain gender hence the men can identify with the character and brand. Also this goes against the idea of "liberal pluralism" as how these images are stereotypical and represent a more historic view.
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