Wednesday 24 October 2012

Media guardian article


Article 

Summary
 Average teenager have never met a quarter of their Facebook friends according to new research. media regulators Ofcom have found that teenage girls send the most texts, sending almost 220 texts a week a third more then boys. Also they found 12-15 year olds spend 17 hours on the internet matching tv viewing for the first time. 40% of 5-15 year olds have a social networking profile where as 12 to 15 year olds have 80%. Also 80% of those teens have a average of 286 friends and 93% claim they know about internet safety. Where ofcom have found that 12-15 year olds haven't met 25% of those friends, giving a average of 72 strangers per child. they said ""Children are not just using more media, they are also adopting some forms [of it] at a very young age. There has been a 50% rise of of smartphone ownership and texting has almost doubled. 80% of parents claim that they have rules about their children's internet. 

My opinion 
it reflects the idea of how media is going more towards e-media. As how most young teenagers are using the internet reflecting how businesses/media institutions would advertise the products on the internet if they are targeting a teen audience. Furthermore it shows the effects of convergence as how people are using the smartphones more due to other apps being available on the phone. in addition it could show how people are using e-media more reflecting how other media platforms are going into decline. 

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