Monday 26 November 2012

London riots essay


A negative representation is better than no representation at all. Discuss this statement with reference to the group or place you have studied
A representation provides a model of how we see social groups, genders, individuals and aspects of the world we all inhabit. They are ideological in that they are constructed within a framework of values and beliefs. Representations are therefore mediated and reflect the value systems of their sources; no representation is never real only a version of the real. However when it comes to the case study we have being study which is young people’s representation within the media. No representation looks better than a negative representation. As for example after the riots the young people have had huge negative representation which not only changed their image within the media but also changed their image within the audience, hence creating a moral panic. As how within print, moving image and e-media there has been huge debates over the representation of young people within the riots and how the media represented them as for example news reports within the BBC showed images of young people breaking shops, being violent and just mindless people which injected (hypodermic needle) this negative image of young people as how with all the young people wearing  hoodies they made a huge generalized image of them and stripped all other identities that could be associated with a person for example background class etc. Which goes back to the point that no representation is better as then each young person from different classes, background’s etc. can build and define their own image/representation and not having audiences and the media reflecting a generalized image of the generation.

Within print media the representation of young people during the riots, was hugely negative. As within the articles they had similar images, where we either saw the young people having their face covered with hoodies stripping them of their identity. For example within the guardian article “trouble in the hood” where all the images had young people with hoodies making them all look the same, which resulted in the moral panic of how people in society had this fear of people wearing hoodies and had this generalised image of all young people being violent. Furthermore the play of words in which “trouble in the hood” not all made reference to hoodies but also gave this idea of these people being working class as the term “hood” is often used by working class youths. Which again not only negatively represents young people but now also targets the working class as another example is the daily mail where in the article “supermarket sweep” they made reference to the idea how the working class are actually taking advantage of the whole situation as at first the riots started in order to take stand on Mark Duggans death, however later the whole thing spiraled into this violent, stealing atmosphere. Where the article “supermarket sweep” really reflected how the working class youths are just these greedy individuals who are envious towards the middle class and are hence revolting by stealing. In this situation Gramsci’s theory can be used as how all these media institutions are owned by the middle class, arguably we can say that the middle class are using all these articles as an excuse to really penalize the working class so they can reinforce their power (hegemony) and reinforce their values upon society. Which then brings up the debate as whether it was the working class just revolting on the basis of the economic crisis and all the other welfare cuts or whether the media has just “mediated” and exaggerated the whole story as the riots took place during august which is known as “silly season” as during this time of year news is known to be slow therefore this big event could have been just taken and blown out of proportion. Relating it back to the question this negative representation was definitely not good as later other media institution fed on this image of young people and followed on to make movies and other moving image pieces of work which reinforced this negative representation, just increasing the moral panic.

Furthermore not only were classes being involved in this issue, but also race and ethnicity was used. Such as the article the evening standard “the broom army” where in this article they were talking about how after the riots a group of people gathered and cleaned up the town. However the image within the article only showed a group of white people, which just reinforced the idea of binary opposition as how in the article for the Daily mail we see this huge image of the authorities arresting a black man. This showed the idea of the white people being the heroes and the black people being the villains which shows how institutions didn't just represent the young people negatively but also the working class and ethnicities.

In addition movies and other television programs also helped in reinforcing the negative representations of the youth. For example movies like attack the block where we have the stereotypical young male black character that comes from a broken home who lives in a council estate and is violent etc. And then later in the movie he is the hero that kills the aliens but lastly is arrested for the damages he caused which shows how it’s a fight against society and the youth (Said’s them and us). And how even though the youth are trying to break their negative representation society will just keep reinforcing the label. Resulting in the youth behaving in the way they are expected. This shows that no representation is better as if the youth didn't have that negative representation, they wouldn't behave in the way they are expected.

In conclusion no representation is better than a negative representation. However with the media being involved no representation is unlikely to be there, as each group or individual will be stereotyped/ represented in a certain way by the media. Furthermore as also programs, movies etc are written and directed by certain people their view on the individuals will be shown in the piece work they are directing/writing, showing that how the representation they portray the audience will view. As especially the news as that are only source of information we are more likely to intake what they say hence the view of young people. Showing that no representation of nay group is unlikely and is better. 

Friday 23 November 2012

AC/DC finally release albums on iTunes

Article 

Summary
AC/DC have become the latest rock giants to give in to Apple and make their back catalogue available through iTunes. However previously the band refused to put their albums up on, as they said "For us it's the best way. We are a band who started off with albums and that's how we've always been. We always were a band that if you heard something on the radio, well, that's only three minutes. Usually the best tracks were on the albums.". However later when the band decided to sell their albums on iTunes no statement was given as to why there was change of heart.

My opinion 
at the moment AC/DC songs are in the top 10 in iTunes USA store. Which shows that people are still buying songs online and the fact AC/DC took the decision to release their songs on iTunes it was a good idea as now the current generation can listen and buy their music, which increases sales and also silver surfers will be able to buy the album. 

News Night

Keywords    Syonym1    Syonym2      Syonym3
Females       Girls          Femininity     feminists 

News night

Articles 


Summary

Lord McAlpine was mistakenly implicated by Newsnight's November 2 broadcast in a paedophile ring that targeted children at the care home in Wrexham. However after all the allegations ITV and Phillip Schofield apologise unreservedly to Lord McAlpine, have agreed the terms of a statement to be made in open court, and have agreed to pay him damages of £125,000 and his legal costs.

Opinion 
first of all news night being such a well known show should have been more accurate with their information. As audiences depend on news channels to shows like this to give them information and also people being active on social networking it takes minutes for a news to go global and for everyone to discuss about it. So just presenting their information without knowing whether its reliable or not was a big mistake of theirs.

Sunday 18 November 2012

Case study: Young people in London

A negative representation is better than no representation at all. Discuss this statement with reference to the group or place you have studied

-considering the young people case study no representation is better then negative representation.

-London riots- totally negative representation of young people- which lead to a generalisation of all young people.

- which lead to TV programmes and movies showing negative representations of young people- resulting in hypodermic needle and institutions injecting a negative values of young people and audiences accepting also leading to the general public stereotyping young people in daily lives

-news values- over exaggerating certain things that are related to young people(due to silly season)- creating a moral panic

- no representation is better- as it enables the youth to represent themselves the way they like for example speaking about certain issues or fighting for what's right.and helps to build their own image within the public eye. and how each individual can have their own image instead of all being stereotyped in a negative way. 

Friday 16 November 2012

Wu Lyf Sexist car advert article

Article 


Summary 
Wu Lyf (World unite Lucifer youth foundation) a indie rock band has accused Toyota of using their songs without their permission for a "sexist sports car advert". As the band felt it was giving a bad representation of them as they commented saying "we too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'. the advert shows,Various men are shown driving home with a Toyota GT86 and explaining to their partners that they have just bought a new car. The women all become upset, sometimes hysterical. 

Opinion 
This represents retro sexism as how modern institution's and adverts show sexist images of a certain gender but in a more modern atmosphere. Furthermore arguably the institution can say how they want this car to appeal to a certain gender hence the men can identify with the character and brand. Also this goes against the idea of "liberal pluralism"  as how these images are stereotypical and represent a more historic view. 

Thursday 8 November 2012

LR: Feminist essay


To what extent do you agree with Judith Butler's theory that gender roles are socially constructed? Use examples from the media in your response.
Judith Butler talks about how traditional feminists are wrong to divide society into men and women gender behaviours  as they are not biologically. She argues that that dividing society like that is just reinforcing the differences between two genders. And that actually gender roles are performances and behaviour that is socially constructed. Where to some extent I do agree that gender roles are socially constructed, as traditionally women are “expected” to be caring nurturing etc. And men are supposed to be the breadwinners and strong etc.  Even though i'm aware that in society today we have women opening their own businesses and earning more than their husbands and men are men are apparently helping out more in the domestic side of the relationship.  The statistics are not that promising and just reinforces the point on how Judiths Butlers point, on gender roles being socially constructed. 

Examples and ideas that show Judith Butler’s theory on gender roles being socially constructed are advertisements for boys and girls.  As a big example could be “Lego” as how over the years Lego’s advertising campaign aimed at certain audiences have changed. Such as at the beginning it was aimed at families, then it was aimed at boys and girls and finally just boys. However, recently Lego have released a new product range just for girls. And surprisingly it’s all about pink and fashion. Whereas the boys product range, actually encourages skills such as competition, creativity and independence to build and control their own world. But in the girls products it’s all about fashion, cooking and if there’s a problem in the city that’s right you call the boys to help. This shows a clear point on how the same toys can be advertised differently to the genders and represents different skills. As boys are encouraged to be the leaders the girls are supposed to take a step back and let the boys save them. This reinforces the traditional roles of men being the bread winners and women being the house wives, showing how gender roles are socially constructed.  As not only Lego toys but other toy advertisements such as superhero toys, power ranger toys or any other building toy. Which actively encourages them to fight and be aggressive whereas the girl toys are more about child rearing and domestic work. This could relate to uses and gratification theory as children who are younger than 12-13 would find it hard to use the media to their liking and during the secondary socialization use the media as an identification process, as in the adverts for boys the main protagonist in the advert is a boy, where other boys in the audience would identify with that wanting to buy that product and behave in that dominating where, same for the girl.

Another point that shows gender roles are socially structured, are in movies. As Hollywood is the biggest institution in producing movies and due to Americanization their construction of the gender roles have a big effect on society as that’s society’s main media consumption. An example could be Sweet home Alabama where in the first opening scene the 2 kids have highly stereotypes gender roles such as the boy protecting the girl and the girl talking about their marriage, showing the stereotypical roles of the brave man and timid woman. This has an effect on the audience as with uses and gratifications audiences will be able to identify with their gender role and due to hypodermic needle the traditional gender roles will inject into their mind. Leading, to them behaving in that way.

However in argument you can say gender roles are not socially constructed, as traditional gender roles make the woman a caring, nurturing housewife and the husband the breadwinner and a strong individual. However in society today women are becoming the breadwinners and are taking the role of the independent women. As how McRobbie a cultural theorist analyzed magazines aimed at women and teen girls in 80/90’s, where she found over that the connotations and messages of these magazines had changed and they reflected a more empowering and independent image for women.  For example in sweet home Alabama Reese Witherspoon is shown to be a working woman in New York City, she is shown to the boss rather than the employee of a male boss. This shows how the roles are not socially constructed as she’s the boss. This affects the audience as for psycho graphics aspirers within the female gender will aspire to be like the empowering female, which results in them behaving that way. Another example is Sandra Bullock in “the proposal” we see how she is a strong independent female and she doesn't need a man in her life, which shows that roles aren't socially constructed as how from a young age girls “traditionally” taught to be dependent on her husband and to always think about a married life with kids.  

But in contrast even though there are some examples of how roles are not socially constructed. I strongly believe that roles are socially constructed as even in the examples I have given of the strong female individual at the end of the movie the women go back to the male protagonist and get married have a happy married life, with the female being a housewife. Reinforcing the traditional roles and teaching females that even though u defy the traditional roles, at the end you will go back to them which isn’t very encouraging.

Lastly to a great extent I agree with Judith butler, as to the exception of some example and statistics that, women are becoming more independent and going against the traditional socially constructed roles. At the end they aren't very surprising or very encouraging as society still stays patriarchal and females still follow the traditional roles. As with secondary socialization being an important aspect in a child’s life, the media play a big role in influencing how children behave from a young age. And with TV programs reinforcing stereotype of females and males institution's inject these roles (hypodermic needle) into audiences and then behave in that certain way. However arguably I do agree due to the uses and gratification theory people can use and manipulate the media for their benefit, such as using it for escapism, personal integrative needs or social needs.  Therefore, rejecting the characteristics and values (preferred and oppositional view). However I do believe that roles are socially constructed, as females and males are expected to behave in a certain way and if they don’t the audience do view them differently.  As feminists that oppose these traditional roles, are seen as crazy or rebellious e.g. radical feminist . This shows how in society accepting these roles are considered as good and the best for society.  

In conclusion to a great extent i agree with Judiths Butlers point that roles are socially constructed  as even looking through the idea of biologically, females can give birth hence they will have the roles of the mother and then be expected to behave a certain way. Which then again just reinforces the roles hence showing how biological aspects effect the roles we see of men and women. Such as the men is expected to be the instrumental role and the female the expressive roles. Where society decided how a woman/man  should behave. 

Monday 5 November 2012

Feminism Essay


To what extent do you agree with Judith Butler's theory that gender roles are socially constructed? Use examples from the media in your response.
Judith Butler talks about how traditional feminists are wrong to divide society into men and women gender behaviors, as they are not biologically. She argues that that dividing society like that is just reinforcing the differences between two genders. And that actually gender roles are performances and behavior that is socially constructed. Where to some extent I do agree that gender roles are socially constructed, as traditionally women are “expected” to be caring nurturing etc. And men are supposed to be the breadwinners and strong etc. However in society today we have women opening their own businesses and earning more than their husbands and men are men are apparently helping out more in the domestic side of the relationship. This shows men and women are not born with these characteristics but they are socially constructed.

Examples and ideas that show Judith Butler’s theory on gender roles being socially constructed are advertisements for boys and girls.  As a big example could be “Lego” as how over the years Lego’s advertising campaign aimed at certain audiences have changed. Such as at the beginning it was aimed at families, then it was aimed at boys and girls and finally just boys. However, recently Lego have released a new product range just for girls. And surprisingly it’s all about pink and fashion. Whereas the boys product range, actually encourages skills such as competition, creativity and independence to build and control their own world. But in the girls products it’s all about fashion, cooking and if there’s a problem in the city that’s right you call the boys to help. This shows a clear point on how the same toys can be advertised differently to the genders and represents different skills. As boys are encouraged to be the leaders the girls are supposed to take a step back and let the boys save them. This reinforces the traditional roles of men being the bread winners and women being the house wives, showing how gender roles are socially constructed.  As not only Lego toys but other toy advertisements such as superhero toys, power ranger toys or any other building toy. Which actively encourages them to fight and be aggressive whereas the girl toys are more about child rearing and domestic work. This could relate to uses and gratification theory as children who are younger than 12-13 would find it hard to use the media to their liking and during the secondary socialization use the media as an identification process, as in the adverts for boys the main protagonist in the advert is a boy, where other boys in the audience would identify with that wanting to buy that product and behave in that dominating where, same for the girl.

Another point that shows gender roles are socially structured, are in movies. As Hollywood is the biggest institution in producing movies and due to Americanization their construction of the gender roles have a big effect on society as that’s society’s main media consumption. An example could be Sweet home Alabama where in the first opening scene the 2 kids have highly stereotypes gender roles such as the boy protecting the girl and the girl talking about their marriage, showing the stereotypical roles of the brave man and timid woman. This has an effect on the audience as with uses and gratifications audiences will be able to identify with their gender role and due to hypodermic needle the traditional gender roles will inject into their mind. Leading, to them behaving in that way.

However in argument you can say gender roles are not socially constructed, as traditional gender roles make the woman a caring, nurturing housewife and the husband the breadwinner and a strong individual. However in society today women are becoming the breadwinners and are taking the role of the independent women. As how McRobbie a cultural theorist analyzed magazines aimed at women and teen girls in 80/90’s, where she found over that the connotations and messages of these magazines had changed and they reflected a more empowering and independent image for women.  For example in sweet home Alabama Reese Witherspoon is shown to be a working woman in New York City, she is shown to the boss rather than the employee of a male boss. This shows how the roles are not socially constructed as she’s the boss. This affects the audience as for psycho graphics aspirers within the female gender will aspire to be like the empowering female, which results in them behaving that way. Another example is Sandra Bullock in “the proposal” we see how she is a strong independent female and she doesn't need a man in her life, which shows that roles aren't socially constructed as how from a young age girls “traditionally” taught to be dependent on her husband and to always think about a married life with kids.  

But in contrast even though there are some examples of how roles are not socially constructed. I strongly believe that roles are socially constructed as even in the examples I have given of the strong female individual at the end of the movie the women go back to the male protagonist and get married have a happy married life, with the female being a housewife. Reinforcing the traditional roles and teaching females that even though u defy the traditional roles, at the end you will go back to them which isn’t very encouraging.

So in conclusion to a great extent I agree with Judith butler, as to the exception of some example and statistics that, women are becoming more independent and going against the traditional socially constructed roles. At the end they aren't very surprising or very encouraging as society still stays patriarchal and females still follow the traditional roles. As with secondary socialization being an important aspect in a child’s life, the media play a big role in influencing how children behave from a young age. And with TV programs reinforcing stereotype of females and males audiences inject these roles (hypodermic needle) and then behave in that certain way. However arguably I do agree due to the uses and gratification theory people can use and manipulate the media for their benefit, such as using it for escapism, personal integrative needs or social needs.  Therefore, rejecting the characteristics and values (preferred and oppositional view). However I do believe that roles are socially constructed, as females and males are expected to behave in a certain way and if they don’t the audience do view them differently.  As feminists that oppose these traditional roles, are seen as crazy or rebellious e.g. radical feminist . This shows how in society accepting these roles are considered as good and the best for society.